Mark Hall


mark hall


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Director of Optimization

Mark has focused on improving the usability and conversion rates of websites and web-based applications for more than 15 years. He enjoys “getting inside users’ heads” (psychologically, not surgically!) so he can craft solutions that best meet both user wants and business goals.

Mark began his career as a staff engineer at The Boeing Company. Prior to SiteTuners, he led user experience research and design engagements for clients including Edmunds, AutoZone, Macy’s, Kaiser Permanente and American Express. As a consultant at Human Factors International, Mark also taught web design and research courses.

Mark holds a Bachelors in Engineering from the University of Washington, an MBA from the University of Colorado, and is a Certified Usability Analyst. He enjoys speaking at local events and writing articles on voice of customer and conversion topics.

When not working Mark enjoying playing tenor saxophone, biking, reading marketing books and biographies, watching soccer, and spending time with his family.