Author: Marty Greif

5 Web Navigation Mistakes That Are Costing You Conversions

5 web navigation mistakes that are costing you conversions copy

If visitors can’t find it, then it doesn’t exist.

Web marketers often get too caught up in the aesthetics of web sites that they forget about making it easy for users to find what they need.

Sure, a modern and professional look and feel is essential in earning web visitors’ trust. However, web design should support user tasks and not undermine usability and discoverability. read more

Tips to Improve Direct Response Landing Pages

Direct response landing pages take some work to get right, but they offer unique opportunities.

That is, if you control where the traffic comes from (e.g. an AdWords ad for a product trial, an email offer for a service, etc.) and your landing page is designed specifically for that offer, you have options to improve the page that would not exist for more “general” pages on your site. read more

Watch All Conversion Conference Las Vegas 2016 Sessions

watch conversion conference las vegas sessions

If you missed the sold-out Conversion Conference Las Vegas 2016, we’ve got great news for you.

You can now stream all the sessions for a full year for only $299.

You’ll get:

  • 30+ hours of educational content
  • All 40 sessions and 3 world-class keynotes
  • High-quality professional audio and synchronized PowerPoint slides
  • Split-screen speaker videos of all keynotes & Track 1 sessions (held in the main room)
  • Unlimited viewing by you and your team for one full year
  • Access from desktops, tablets, or your smartphone

Watch preview below: read more

The Conversion Rate Optimization Reading List

There was a point when online marketing jobs were very separate.

  • search engine optimization (SEO) experts cared about how many people got to the web site,
  • web usability experts cared about whether those visitors left immediately because something was broken,
  • conversion rate optimization (CRO) experts cared about the set of those visitors who got to the cart, and
  • web analytics experts created reports about those visitors

There’s not one single event that led to tasks from those fields merging, but today, knowing just one aspect of online marketing just isn’t going to cut it. If you’re serious about conversion rate optimization, you’re going to need to pick up more than the traditional web site testing skills. read more

What Makes AdWords Campaigns Work?

adworks campaigns work1

There’s a fairly widespread view that AdWords campaigns are SEM functions or PR functions. They are that, too, but what some marketers miss is that they are conversion activities.

Getting people to click through from the ad to the page is a conversion. Getting the visitor from the landing page to the desired next step is a conversion activity. Completing the transaction with a user is a conversion activity. read more