Month: September 2016

Using Cognitive Biases to Improve Online Conversions

using cognitive biases for online conversions

There’s a famous example of how biases can lead to near-automatic behavior in “Influence,” Robert Cialdini’s now popular book about persuasion. A mother turkey, when faced with a stuffed polecat making a “cheep cheep” noise, will lookout for the welfare of the polecat. Take away the “cheep cheep” noise and the turkey will attack the polecat. read more

Catch Tim Ash at Content Marketing World 2016

If you’re attending Content Marketing World 2016, be sure to join SiteTuners CEO Tim Ash at his sessions:

Developing a Mobile Content Plan that Converts

September 6

1:00 pm – 4:30 pm

Tim will walk you through …

  • A framework for mobile conversion (understanding the mobile environment and context)
  • Specific problem/solution best practices for mobile design
  • Optimizing mobile emails and landing page experiences
  • Mapping your mobile content to the stages of the customer journey

That’s Irrational! Why Selling to the Logical Brain Won’t Get Results

September 8

10:00 am – 10:45 am

Technology changes. But what it’s getting mapped onto – the brain – well, not so much. As a marketer, it pays to understand what motivates customers to take action. read more