If you asked 10 companies why they have sliders despite studies from research firms saying they are horrible for usability, and conversion optimization firms like this site advising against their use, you’re likely to get a few common answers:
We like to think that we’re logical creatures. But we’re really not.
When people make decisions, it’s mostly the irrational brain that’s in-charge, and the rational brain rarely has a say.
If your web site presents information to appeal mainly to the logical brain, you’re missing out on opportunities.
“If you build it, they will come.” Not.
This is often true for small e-commerce businesses. Alex Harris of alexdesigns.com observes that small business owners put up a web site and assume that people will come and start spending money.
Form conversion rate optimization goes beyond the form itself.
You have to ensure that the entire experience – before the visitor gets to the form and after they fill it out – is effortless.
There are few metrics analysts obsess about more than the web site’s bounce rate.
On paper, it’s easy to see why. Avinash Kaushik, one of the thought-leaders in the analytics space, defines bounces to pages as entry points where people came, puked, and left. And who wouldn’t want to analyze and fix pages where people puked and left?