Month: October 2014

How Can Natural Language Improve Your e-Commerce On-Site Search?

How Can Natural Language Improve Your e-Commerce On-Site Search

Jordi Torras, founder and CEO of Inbenta, hit the nail right on the head when he said that users have been burned by search experiences. This is especially true for on-site search – search within the web site you are already visiting, rather than from Google or Bing – where companies may not always have the budget to invest in technology that can keep pace with the Googles of the world. read more

5 Tips to Improve Your B2B Conversion Game

5 Tips to Improve Your B2B Conversion Game

Business-to-business can be a very tough space.

You’re selling large ticket items and high-consideration products and services, so the sales process tends to be complex and long.

In an episode of Landing Page Optimization, Tim Ash picked TopSpot Internet Marketing VP of Operations Anita Perez’s brain for ways to get companies to do business with you. read more

Conversion Mythbusting: Common Misconceptions That Are Killing Your Landing Pages

Halloween is right around the corner, and we’re sure to see some scary tales pop up in our feeds.

In the online marketing world, however, tales abound Halloween or not.

On Wednesday, SiteTuners CEO Tim Ash will go busting some myths that circulate in the digital marketing space as Ubounce hosts him in an Unwebinar. read more

Getting Smarter at Ecommerce With Google Analytics Advanced Segments

Getting Smarter at Ecommerce With Google Analytics Advanced Segments

Among the multitude of tools you can use for ecommerce, very few would regard Google Analytics as the sexiest.

With the tools you’re using to run split tests on your product page, the pieces of software that score your leads and automate parts of the marketing process, and the keyword and display campaign tools you’re using to drive traffic, it’s almost drudgery if you’re suddenly jumping to the tool that only analyzes traffic. read more

4 Ways Fear is Part of the Conversion Process – And What it Means for You

4 ways fear is part of the conversion process

Fear, when coupled with its more jubilant cousin, hope, is one of the reasons anybody gets anything done.

In eCommerce, you don’t really supply that fear – the fear is inherent. People have a task in mind, and visitors are afraid they won’t get the gifts delivered in time for Christmas, afraid they won’t get just the perfect pair of shoes they want, or afraid something is going to spoil the perfect getaway they’ve been planning forever. read more