Month: January 2014

5 Survey Questions Smart Marketers Ask

5 survey questions smart marketers ask

Surveys can be double-edged swords. On the one hand, the tools required come with obvious, glaring setbacks. Many of the tools required to conduct surveys properly don’t come cheap — see here for iPerceptions. (You need to contact OpinionLab and ForeSee for pricing.) Cost (and cost justification) is just one of your headaches, however. The other ones can be decidedly more fatal. read more