Month: October 2010

Fix Your Writing or Suffer Lower Conversion Rates

Fix Your Writing or Suffer Lower Conversion Rates

The vast majority of Internet users do not read a Web page word by word. They scan it and focus on individual words, phrases, or sentences. They are often seeing your company for the first time, and do not know how much trust to place in your information. They are used to being assaulted with promotional messages and will tune out most of your attempts to overtly market to them. They are task-oriented and are on your site to get something specific accomplished. read more