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SiteTuners.com TuningEngine^SM

Summary

Non-parametric tuning is the most powerful landing page optimization method available. SiteTuners is the only company to offer non-parametric tuning via its TuningEngine^SM technology, which is designed for very large tests in high-traffic environments. This proprietary method is available from SiteTuners as part of a full-service landing page optimization engagement, or through for interactive agencies or companies that want to run in-house landing page testing programs.

Description

Traditional methods like A-B Split Testing and fractional factorial Multivariate Testing (Taguchi Method) have two significant drawbacks. They are restricted to very small test sizes, and they do not take variable interactions into account. A typical test considers a universe of less than 100 possible "recipes" (unique versions of the website). Both of the above methods also normally assume that there are no . This is a dangerous and improper assumption - especially in the world of online marketing, and can commonly lead to the wrong design being selected even though it is not the best-performing one.

The TuningEngine^SM was developed by SiteTuners to overcome these problems. It routinely handles tests with over 1,000,000 possible site versions ("recipes"). This allows the client to test all important website elements at once, instead of having to wade through a series of smaller tests to get results. Variable interactions are also handled by this method - leading to the best possible conversion improvements.

TuningEngine^SM engagements proceed in two stages. During the Tuning Stage the TuningEngine^SM zeroes-in on which recipe is the best performing one. After finding the needle-in-a-haystack this recipe is designated as the "challenger". In the Challenge Stage we simply conduct a head-to-head test of the challenger against the original site (also called the "baseline"). There is no client involvement required during the test. You simply get the right answer at the end, along with the supporting audit trail.

Want to run your own tests? License the TuningEngine^SM for agency or in-house use.

Test Size & Data Rate

Typically 1,000,000+ unique site versions or "recipes". Minimum of 100 conversion actions per day.

Advantages

• Huge test sizes are possible.
• Takes variable interactions into account.
• Requires no knowledge of statistics.
• Very low impact on client's in-house resources (IT, web design, marketing).