Want us to handle everything? - We will decide what to test, select the right optimization method, develop required graphics, implement site changes, monitor data collection, and analyze the results. Our engagements are designed to be very low-impact on your marketing, web design, and I.T. staff. We handle everything.

You simply get a better-performing website (see case studies) at the conclusion of the engagement, backed up by solid statistical data.

Our premier full-service engagements include the following steps:

• Conduct detailed interviews to understand your specific business & goals
• Survey your top competitors' sites
• Define conversion actions & their lifetime value (LTV)
• Tailor the test size to your data rate (number of conversions per day)
• Select the proper optimization method
• Formalize the page elements to tune in a written Test Plan that you review and approve
• Design and implement all alternative website versions for the engagement
• Zero-in on the best alternative version during the Tuning Stage
• Conduct a head-to-head test of our best alternative against your original during the Challenge Stage
• Provide you with a detailed report and audit trail to back up our findings

Video Spokesperson Testing is also available for FREE as part of a Premier Test.

Choose from two payment models - either way our Premier Tests are guaranteed to make you money and have a very high return on investment (ROI).

Flat Fee:

• You pay us a fixed amount for the test.
• If we do not improve your conversion rate by at least 5% we will pro-rate our fees and return a portion to you.
• If we cannot document any conversion improvement, you pay us nothing.
• It only takes a small deposit to get started.

Incentive Bonus:

• You pay us a smaller base amount for the test.
• If we do not improve your conversion rate by at least 5% we will pro-rate our base fee and return a portion to you.
• If we cannot document any conversion improvement, you pay us nothing.
• You pay us a performance bonus proportional to any improvements over the 5% guaranteed minimum.

Need less? Consider one of our Express Tests.