SF Video Case Study

58% More Conversions From a Simple Headline Change

SF Video is one of the leading DVD, CD & Video replication and duplication companies, with offices in San Francisco, New York, Los Angeles, Florida and Israel. The company was named to the INC 500 America's Fastest Growing Companies list. SF Video has a very solid list of over 2400 satisfied customers including Walmart, Microsoft, Nike, ABC, Taco Bell, AT&T, The Gap, Fisher Price, Serta, United Way, Lockheed Martin, and Vivendi Universal.

The Engagement

SF Video ran a large scale pay-per-click (PPC) campaign to generate inbound leads for its service. All of the traffic from this campaign was directed to a single landing page. The goal of the engagement was to increase the number of online leads (measured by the number of form-fills on the landing page).

Because of the limited data rate from the traffic sources being tested, the engagement was designed as a simple A-B Split Test - the original version was tested against one alternative. The only variable tested was the form headline. The original "Free Quote Request" was compared to the challenger "Instant Quote".

The Results

The new version was run head-to-head against the original baseline, and showed a 58% lift in conversion rate.