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Case Study - LuggagePoint 
Background: LuggagePoint sells luggage and travel accessories online. They recently started using the HackerSafe trust symbol on their website and were wondering what effect the trust symbol had on conversion and revenue per visitor.
The Engagement: The purpose of this engagement was to improve the conversion rate of the LuggagePoint.com website by determining the best format and placement of the HackerSafe Trustmark on the website, and whether having the logo on the page improves the conversion rate at all.
Originally the control (or "baseline") version of the website was not supposed to contain the HackerSafe trustmark at all. However, the client requested that the header show below as Before (already including the trustmark) be used as the baseline.
The test included four versions of the trust symbol, and three possible positions of the symbols in the header. This combination resulted in 13 unique versions of the site. The best version was quickly identified with SiteTuners' proprietary TuningEngineSM technology.
Four versions of the trust symbol:
Three possible positions:
- Original (to the right of the logo)
- Center (in the middle of the header)
- Right (to the far right of the header)
The Results: Over the course of the engagement, SiteTuners was able to zero-in on a placement of the HackerSafe logo that performed better than the original. This best recipe showed a 5% improvement in number of sales. This recipe also showed an 11% improvement in revenue per visitor, just by moving the HackerSafe logo to a new position in the header!
Before
After
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