SiteTuners Training at Google London

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Landing Page Optimization Training At Google London

This training is SOLD OUT.
If you have not already registered and paid as of Jan 15th 2009, there are no more available slots.

Title:

"Landing Page Optimization Crash Course"

Date:

Wednesday January 28th - 09:00 - 17:00

Location:

Google London
Google UK Ltd
Belgrave House
76 Buckingham Palace Road
London SW1W 9TQ
United Kingdom
Phone: +44 (0)20-7031-3000
Fax: +44 (0)20-7031-3001

Fee:

($300 USD - Non-refundable)

This training is SOLD OUT.
If you have not already registered and paid as of Jan 15th 2009, there are no more available slots.

Description:

This course is designed for Google Analytics Authorized Consultants (GAACs) who are interested in offering landing page testing services to their clients and/or becoming Google Website Optimizer Authorized Consultants (WOACs). This fast-paced and practical hands-on training will provide you with a crash course in landing page optimization and testing.

All participants will receive a copy of Tim Ash's book Landing Page Optimization: The Definitive Guide To Testing & Tuning For Conversions. Short lecture segments will alternate with practical hands-on work. Participants will complete structured exercises to apply each module to their situation.

Plenty of time will be devoted to live online clinics and critiques of landing pages as well as answering specific participant questions.

Benefits/What Will I Learn?

How to define mission-critical parts of your website

Segmenting your online audience

Defining and measuring the appropriate conversion action

Modeling the financial benefit of landing page testing

Understanding the psychology of your audience

How to select the proper traffic sources for your test

Critical steps in the visitor's decision process

Uncovering problems with your landing page

Deciding what page elements to test

Picking the right testing method

Properly analyzing your test results

Avoiding common testing pitfalls

Gathering the required team and resources

Setting up and running your test

About the Presenter:

Tim Ash is the President and CEO of SiteTuners (a charter Google Website Optimizer Authorized Consultant company that speacilaizes in landing page optimization through consulting and full-service testing). He is the author of e-commerce bestseller Landing Page Optimization: The Definitive Guide To Testing and Tuning for Conversions (http://LandingPageOptimizationBook.com - John Wiley Press 2008). During his 20 year involvement with the Internet, Tim has worked with American Express, Sony Music, Verizon Wireless, American Honda, COMP USA, Harcourt Brace & Co., Universal Studios, Eaton, American Red Cross, Texas Instruments, 1-800-Flowers.com, Red Envelope, SAIC, Pyxis, and B.F. Goodrich Aerospace to develop successful Internet initiatives. Before joining Epic Sky he co-founded Future Focus; an Internet business accelerator. Prior to that he worked in a variety of management and technical roles at SAIC, HNC Software (now a division of Fair Isaac), NCR, and the U.S. Navy. He has chaired Internet conferences and spoken internationally at numerous industry events including Search Engine Strategies, eMetrics, Affiliate Summit, PPC Summit, eComXpo, PC Expo, and Internet World. Tim is the "By The Numbers" expert columnist for Search Engine Watch, and has written many articles on harnessing the power of the Internet for business. He is a contributing columnist for several industry publications including Website Magazine, Electronic Retailer Online Strategies, and Visibility Magazine. Tim is the host of the "LPO - Landing Page Optimization" Internet radio weekly program on WebmasterRadio.fm. He attended UC San Diego on a full U.C. Regents Scholarship (the highest academic scholarship awarded by the University of California), and received his dual-major B.S. in Computer Engineering and Cognitive Science "with highest distinction". Tim also completed his M.S. and C.Phil. degrees during his PhD. studies in computer science (specializing in neural networks and artificial intelligence) at UC San Diego. He is the past president of the iMarketers Association. Tim has completed the FastTrac entrepreneuership program through the Kauffman Foundation, and was also a member of the San Diego chapter of the Entrepreneurs' Organization (EO).