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Landing Page Optimization Engagements  Want us to handle everything? - We will decide what to test, select the right optimization method, develop required graphics, implement site changes, monitor data collection, and analyze the results. Our engagements are designed to be very low-impact on your marketing, web design, and I.T. staff. We handle everything.
You simply get a better-performing website () at the conclusion of the engagement, backed up by solid statistical data.
Our full-service engagements include:
- Conduct detailed interviews to understand your specific business & goals
- Survey your top competitors' sites
- Define conversion actions & their lifetime value (LTV)
- Tailor the test size to your data rate (number of conversions per day)
- Select the proper optimization method
- Formalize the page elements to tune in a written Test Plan that you review and approve
- Design and implement all alternative website versions for the engagement
- Zero-in on the best alternative version during the Tuning Stage
- Conduct a head-to-head test of our best alternative against your original during the Challenge Stage
- Provide you with a detailed report and audit trail to back up our findings
You are guaranteed to make money from each of our tests. .
The right tools for each engagement (see our ):
- - for low data rates (with Google Website Optimizer).
- - for medium data rates (full-factorial data collection with Google Website Optimizer).
- - for high data rates (with SiteTuners TuningEngineSM).
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