Comparison of Landing Page Optimization Methods

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Comparison of Landing Page Optimization Methods

At SiteTuners we use the right tool for the right job. After understanding your business objectives and available traffic levels we will recommend the appropriate optimization method for your engagement.

Considering "Fractional Factorial", "Design of Experiments", or "Taguchi Method" parametric multivariate testing? - Download "The Truth About Taguchi" whitepaper.

Optimization Method Summary

Method
Typical Size of Test *	1-10 Recipes	10-100 Recipes	1,000,000+ Recipes
Minimum Traffic Levels Required	Low (10+ conversions/day)	Medium (50+ conversions/day)	High (100+ conversions/day)
Considers	No	Not typically (or low-level only)	Yes
Knowledge of Testing & Statistics Required	A little	A lot	None (fully automated)

* A "Recipe" is a unique version of the site being tested. The number of unique versions depends on the number of individual site elements being tested ("variables") and the number of possible alternatives for each variable ("values" or "factors"). The number of recipes in a test can range from two to tens of millions.

Our Tools:

for smaller A-B Split
and Multivariate tests.

Our proprietary non-parametric

for large-scale tests.