What Drives an Individual Customer to Purchase?

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In his book "Influence: The Psychology of Persuasion," renowned persuasion expert Robert Cialdini enumerates six universal principles of persuasion: consistency, liking, reciprocation, scarcity, authority, and consensus. The latter three relate to conditions of uncertainty and, therefore, effective basis of persuasion strategies in online marketing. However, Maurits Kaptein and Arjan Haring, co-founders of Science Rockstars, warn that using strategies based on multiple persuasion principles on an individual customer is outperformed by using a strategy based on a single principle. But how do you know which of the persuasion principles a certain customer will respond to best?

Science Rockstars developed a technology that  takes personalization to a whole new level. It enables marketers to learn what drives customers to convert on an individual level. This makes it possible to dynamically change the content an individual visitor sees as the technology learns what makes the customer tick and continually profiles that customer. 

Learn more about persuasion profiling as SiteTuners hosts Maurits Kaptein on a webinar on Thursday. Also, find out how Jaludo, a gaming company, used Science Rockstars to increase conversion rates. 

Sign up for the FREE webinar. 

Persuasion Profiling: Changing the Game of Online Marketing
Thursday, May 30th
10-11 am PT/ 1-2 pm ET