Tim Ash to Speak at Online Dialogue Days: Conversion @ the Castle

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online dialogue days1SiteTuners CEO Tim Ash will be speaking in the Netherlands for the first time on September 11 -12.

This online optimization congress is aptly called Online Dialogue Days: Conversion @ the Castle, as it will be mainly held at Castle De Haar which is a 30-minute drive from Amsterdam.

Tim will be joined by five other international speakers including WhichTestWon Editor-in-Chief Justin Rondeau, and Nathalie Nahai, author of ‘Webs of Influence: The Psychology of Online Persuasion.’

Here are Tim’s sessions:

Conversion Mythbusting (Conference)
September 11, 9:15 P.M. – 10:00 P.M.
Castle Chapel

Tim will dispel common myths circulating among digital marketers including:

  • "Your web designers can create your landing pages”
  • "These days everyone needs a responsive website"
  • "You don't need a conversion optimization expert if you use the right testing tools"
  • "Continual small-scale testing is more effective than redesigning your site.”

Landing Page Optimization Introduction (Workshop)
September 12, 10:00 A.M.-1:00 P.M.
Online Dialogue House

Tim will show you how to improve conversions by applying "The Matrix" methodology. The Matrix is a framework for understanding your audience from a user-centered design perspective, and ensures that you will consistently get the more of right people through the right activities in the right order.

This session will include short lecture segments and practical hands-on work that applies key concepts to your specific situation. You will …

  • learn how to define mission-critical parts of your website
  • learn how to define and measure the appropriate conversion action
  • learn how to segment your online audience into roles
  • learn how to break down each role into specific tasks
  • understand key decision making steps (awareness, interest, desire, action)
  • learn the steps in a conversion-focused website redesign