Entries tagged with "User Experience"

4 Ways You Can Improve Your Multichannel and Multi-Device Strategy

Posted by Martin Greif | Comments

People don’t work exclusively on smart phones, tablets, desktops and laptops when they have a goal - they work on whatever device they feel is right for the job, or happens to be convenient at the time, or is the one they have access to at the given moment.

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How to Optimize Images in an Omni-Channel World

Posted by Robyn Benensohn | Comments

Images were tricky enough when there was just the desktop to deal with, but now that users spend a little more of their time on mobile devices compared to desktops and laptops, things are even more nuanced.

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Tips to Improve Direct Response Landing Pages

Posted by Martin Greif | Comments

Direct response landing pages take some work to get right, but they offer unique opportunities.

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Personalization 101: The Least Online Marketers Need to Know

Posted by Alexander Svensson | Comments

There’s this belief in the online marketing world that web personalization is synonymous to big data, and that you have to be an enterprise-level company to do it.

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Google RankBrain: What the Artificial Intelligence Revolution Means for Online Marketers

Posted by Robyn Benensohn | Comments

Machine learning is changing the face of search. Here’s the least marketers need to know.

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The Science of Motivation: 3 Things Marketers Need to Know from Neurochemistry

Posted by Robyn Benensohn | Comments

When marketers think about getting people to act, there’s a tendency to focus on the technology and not the operating system, a.k.a the human brain, on which the technology functions on.

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Beyond Google Algorithm Changes: The Future of SEO

Posted by Robyn Benensohn | Comments

Google has just changed how they treat redirects.

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Conversion Rate Optimization and Business Acceleration

Posted by Alexander Svensson | Comments

How far has conversion rate optimization (CRO) come after 15 years?

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