Entries tagged with "Testing"

How Conversion Rate Optimization-Mature Are You? [Infographic]

Posted by Tim Ash | Comments

According to the eighth annual Econsultancy Conversion Rate Optimization Report released in October 2016, 55% of companies see “conversion rate optimization as crucial to overall strategy.”

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Tips to Improve Direct Response Landing Pages

Posted by Martin Greif | Comments

Direct response landing pages take some work to get right, but they offer unique opportunities.

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Avoid the Top 3 Usability Testing Pitfalls

Posted by Robyn Benensohn | Comments

Usability testing is a very powerful tool, but it’s not a very versatile one.

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Conversion Rate Optimization and Business Acceleration

Posted by Alexander Svensson | Comments

How far has conversion rate optimization (CRO) come after 15 years?

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Usability Tests 101: Introduction to an Essential User Experience Tool

Posted by Robyn Benensohn | Comments

If you’re launching new features on the web site or improving a section that’s failing, the most critical technique available to you is arguably the usability test. If you’re not actively conducting usability tests as part of your user experience arsenal, you’re missing out on one of the best options...

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Why Split Tests Aren't Enough: Meet the Tests You Should Be Running

Posted by Robyn Benensohn | Comments

Online marketing has a range of tests.

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Why You Need to Mix Quantitative and Qualitative to Get Reliable Data

Posted by Alexander Svensson | Comments

On its own, web analytics software is just a window to the past. A testing tool, on the other hand, does not track things downstream like customer lifetime value (CLTV).

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5 Ideas to Boost Your Small E-Commerce Business Conversions

Posted by Robyn Benensohn | Comments

“If you build it, they will come.” Not.

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Let’s Debunk Split Testing Myths

Posted by Robyn Benensohn | Comments

Sometimes, technology changes faster than our operating knowledge about how the world works, or the terms we use to describe our environment.

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