Entries tagged with "Social Conversions"

Social e-Commerce: Unlocking the Power of Social Media for Conversions

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There's a reason showing social proof is not a novel play in online marketing.

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FREE Webinar: How to Leverage Visitor Behavior and Social Preferences to Drive Conversion

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People are hard-wired to be tribal. That’s not a knock on us - that ability to lock onto a community has served us pretty well. That predisposition is something marketers can tap into to gain significant advantages.

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Converting on Facebook: Why Losing Like-Gate Doesn’t Really Matter

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Marketers must remain user-centric in order to earn conversions on Facebook. Posts that generate the most interaction and engagement will be the ones that see the highest reach.

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Podcast: Social Media for Conversion with Jay Berkowitz

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In this episode of Landing Page Optimization, SiteTuners CEO Tim Ash and Ten Golden Rules CEO Jay Berkowitz talk through the nuances of using social media as a channel for conversions.

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Conversion Conference Boston 2013: Day 2 Notes

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After all the disruptions, after years facing a shifting technology landscape and reacting with technology solutions, the theme that bubbled up to the top on the second day of Conversion Conversion Boston 2013 was a renewed focus on humans.

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Podcast: Social Media and ROI with Dennis Yu

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In this episode of Landing Page Optimization, SiteTuners CEO Tim Ash and BlitzMetrics CEO Dennis Yu discuss the relationship between social media and conversion rates, direct and indirect conversion lifts from Facebook, and measuring the impact of social networks on other channels.

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Cleaning Up Your Email Data For Free With Facebook (And Other Conversion Tips for Social)

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People don’t like to say it, but “social” is kind of a dirty word in the analytics and conversion fields. When you have fifty thousand visitors to your site, and you convert at two percent, you have a thousand purchases. That’s your micro-conversion.

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Q & A With Dennis Yu - 651% ROI from Facebook Ads--Behind the Curtain of Top Campaigns!

Posted by Tim Ash | Comments

After Dennis Yu’s Webinar "651% ROI from Facebook Ads--Behind the Curtain of Top Campaigns!", we were a bit overwhelmed with the number of questions submitted. We answered as many as possible both during the webinar and after, but didn’t forget about the questions we couldn’t get to at the time.

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Beyond Exposure: Driving Customers Down the Sales Funnel with Facebook Ads

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You know that the more targeted your advertising, the higher the chances of your audience converting.  But how do you reach the right people in what Dennis Yu, founder of BlitzMetrics, dubs as the new e-mail engine – Facebook? 

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Highlights from Conversion Conference Chicago

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Conversion optimization maturity models were big at the Conversion Conference Chicago as both SiteTuners CEO Tim Ash and avast! Senior E-Commerce Specialist (Optimization) Michael Parizek presented two different models. Conversion Scientist Brian Massey captured Michael's presentation in an infograph and also rated his company, Conversion Sciences, against the seven criteria in the...

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