Entries tagged with "Podcasts"

Personalization 101: The Least Online Marketers Need to Know

Posted by Alexander Svensson | Comments

There’s this belief in the online marketing world that web personalization is synonymous to big data, and that you have to be an enterprise-level company to do it.

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The Science of Motivation: 3 Things Marketers Need to Know from Neurochemistry

Posted by Robyn Benensohn | Comments

When marketers think about getting people to act, there’s a tendency to focus on the technology and not the operating system, a.k.a the human brain, on which the technology functions on.

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Why You Need to Mix Quantitative and Qualitative to Get Reliable Data

Posted by Alexander Svensson | Comments

On its own, web analytics software is just a window to the past. A testing tool, on the other hand, does not track things downstream like customer lifetime value (CLTV).

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5 Ideas to Boost Your Small E-Commerce Business Conversions

Posted by Robyn Benensohn | Comments

“If you build it, they will come.” Not.

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Building Landing Pages that Convert Better

Posted by SiteTuners | Comments

In all likelihood, Oli Gardner, Co-Founder of Unbounce, has seen more landing pages than you. (About 80,000 as of May last year.)

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3 Neuromarketing Tips You Should Test [Podcast Summary]

Posted by SiteTuners | Comments

The human brain hasn’t evolved for over 50,000 years.

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Creating Content that Appeals to the Audience: Tips from Barry Feldman [Podcast Summary]

Posted by SiteTuners | Comments

Your readers are human beings. Human beings with emotions and limited attention.

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Mobile Optimization: 6 Factors to Consider to Increase Mobile Conversions [Podcast Summary]

Posted by SiteTuners | Comments

These days, it’s no longer a question of ‘why’ marketers should be optimizing for mobile.

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Rationally Irrational: How to Present Information to Dueling Brains

Posted by SiteTuners | Comments

“Man is not a rational animal, he is a rationalizing animal.”

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5 Lessons You Need to Learn to Be a CRO Consultant

Posted by SiteTuners | Comments

Running a conversion rate optimization agency is a tricky business. If you’re merely handing off blueprints and letting the client do the testing, there’s the risk of the test plans getting lost in translation; and if you’re doing the test end-to-end, you have to deal with the IT team who...

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