Entries tagged with "Persuasion"

9 Things Online Marketers Need to Know About the Brain

Posted by Tim Ash | Comments

People like to think they’re rational creatures. But they’re really not.

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The Science of Motivation: 3 Things Marketers Need to Know from Neurochemistry

Posted by Robyn Benensohn | Comments

When marketers think about getting people to act, there’s a tendency to focus on the technology and not the operating system, a.k.a the human brain, on which the technology functions on.

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Using Cognitive Biases to Improve Online Conversions

Posted by Tim Ash | Comments

There’s a famous example of how biases can lead to near-automatic behavior in “Influence,” Robert Cialdini’s now popular book about persuasion. A mother turkey, when faced with a stuffed polecat making a “cheep cheep” noise, will lookout for the welfare of the polecat.

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Catch Tim Ash at Content Marketing World 2016

Posted by Alexander Svensson | Comments

If you’re attending Content Marketing World 2016, be sure to join SiteTuners CEO Tim Ash at his sessions:

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Watch All Conversion Conference Las Vegas 2016 Sessions

Posted by Martin Greif | Comments

If you missed the sold-out Conversion Conference Las Vegas 2016, we've got great news for you.

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The Conversion Rate Optimization Reading List

Posted by Martin Greif | Comments

There was a point when online marketing jobs were very separate.

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Nudge Your E-Commerce Customers to Purchase with these Tips

Posted by Martin Greif | Comments

It’s common practice for e-commerce shoppers to add items to the cart with the intention of checking out later.

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Tim Ash to Keynote Aptos Engage 2016

Posted by Alexander Svensson | Comments

We like to think that we’re logical creatures. But we’re really not.

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3 Neuromarketing Tips You Should Test [Podcast Summary]

Posted by SiteTuners | Comments

The human brain hasn’t evolved for over 50,000 years.

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6 Persuasion Techniques You Need to Arm Your Site With

Posted by SiteTuners | Comments

Most people have an operating theory of free will - we have particular tendencies, but for the most part, we make our own decisions based on rational options.

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