Entries tagged with "Persuasion"

10 Techniques to Make Pricing More Appealing

Posted by Tim Ash | Comments

The human brain hasn’t evolved in about 50,000 years. We still use the same brain hardware our ancestors used as hunter gatherers with finite resources, so we feel loss acutely.

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9 Things Online Marketers Need to Know About the Brain

Posted by Tim Ash | Comments

People like to think they’re rational creatures. But they’re really not.

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The Science of Motivation: 3 Things Marketers Need to Know from Neurochemistry

Posted by Robyn Benensohn | Comments

When marketers think about getting people to act, there’s a tendency to focus on the technology and not the operating system, a.k.a the human brain, on which the technology functions on.

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Using Cognitive Biases to Improve Online Conversions

Posted by Tim Ash | Comments

There’s a famous example of how biases can lead to near-automatic behavior in “Influence,” Robert Cialdini’s now popular book about persuasion. A mother turkey, when faced with a stuffed polecat making a “cheep cheep” noise, will lookout for the welfare of the polecat.

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Catch Tim Ash at Content Marketing World 2016

Posted by Alexander Svensson | Comments

If you’re attending Content Marketing World 2016, be sure to join SiteTuners CEO Tim Ash at his sessions:

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Watch All Conversion Conference Las Vegas 2016 Sessions

Posted by Martin Greif | Comments

If you missed the sold-out Conversion Conference Las Vegas 2016, we've got great news for you.

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The Conversion Rate Optimization Reading List

Posted by Martin Greif | Comments

There was a point when online marketing jobs were very separate.

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Nudge Your E-Commerce Customers to Purchase with these Tips

Posted by Martin Greif | Comments

It’s common practice for e-commerce shoppers to add items to the cart with the intention of checking out later.

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Tim Ash to Keynote Aptos Engage 2016

Posted by Alexander Svensson | Comments

We like to think that we’re logical creatures. But we’re really not.

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3 Neuromarketing Tips You Should Test [Podcast Summary]

Posted by SiteTuners | Comments

The human brain hasn’t evolved for over 50,000 years.

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