Entries tagged with "Personalization"

Personalization 101: The Least Online Marketers Need to Know

Posted by Alexander Svensson | Comments

There’s this belief in the online marketing world that web personalization is synonymous to big data, and that you have to be an enterprise-level company to do it.

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Free Webinar - From Static Sites to 1:1 Personalization: How Marketers Can Impact Conversions

Posted by SiteTuners | Comments

Any online marketer’s goal is for the web site visitor to convert.

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Social e-Commerce: Unlocking the Power of Social Media for Conversions

Posted by SiteTuners | Comments

There's a reason showing social proof is not a novel play in online marketing.

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4 Ways to Get Customers to Add More to their Shopping Carts

Posted by SiteTuners | Comments

In many ways, just getting more people to your eCommerce site already represents some small wins - just getting more visitors over time means your SEO program is chugging along, your referrals are holding steady, and your content is delivering on the acquisitions front.

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4 Ways to Optimize for Lifetime Customer Value

Posted by Tim Ash | Comments

When most people think of conversion optimization, they usually think about turning visitors from searchers to purchasers. There’s a good reason for that – that aspect of conversion is both important and well-covered. However, there’s so much more to conversions than that first sale.

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How to Leverage Content in the Long B2B Game

Posted by SiteTuners | Comments

In the business-to-business world, sales cycles are longer and about 60% to 70% of the journey takes place even before the customer contacts a vendor or service provider. So how do you sell yourself to the prospective client during this attention stage?

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