Entries tagged with "Neuromarketing"

Using Cognitive Biases to Improve Online Conversions

Posted by Tim Ash | Comments

There’s a famous example of how biases can lead to near-automatic behavior in “Influence,” Robert Cialdini’s now popular book about persuasion. A mother turkey, when faced with a stuffed polecat making a “cheep cheep” noise, will lookout for the welfare of the polecat.

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5 Ways to Use Your Visitors’ Cognitive Biases to Your Advantage

Posted by Tim Ash | Comments

At its core, conversion optimization is all about psychology. Make sure you understand how people think and what motivates them in their decision-making and leverage that knowledge to optimize your marketing.

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