Entries tagged with "Conversion Design"

Why Exciting Sucks for e-Commerce Conversions

Posted by Martin Greif | Comments

As mobile devices became popular, so too did responsive web design and mobile versions of web sites.

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10 Techniques to Make Pricing More Appealing

Posted by Tim Ash | Comments

The human brain hasn’t evolved in about 50,000 years. We still use the same brain hardware our ancestors used as hunter gatherers with finite resources, so we feel loss acutely.

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How to Design Web Pages for Conversion

Posted by Alexander Svensson | Comments

Not every page is designed to convert. Your home page is basically a sign post to other locations. Your category page is the crossroad on a path somewhere. Your product detail pages and your ad landing pages, however, are there to convince people you’re worth closing the deal with.

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5 Web Navigation Mistakes That Are Costing You Conversions

Posted by Martin Greif | Comments

If visitors can’t find it, then it doesn’t exist.

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9 Things Online Marketers Need to Know About the Brain

Posted by Tim Ash | Comments

People like to think they’re rational creatures. But they’re really not.

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FREE Webinar -The 3 Most Important Questions Every Landing Page Must Answer to Get More Conversions

Posted by Alexander Svensson | Comments

Raise your landing page optimization game before the year ends.

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Tips to Improve Direct Response Landing Pages

Posted by Martin Greif | Comments

Direct response landing pages take some work to get right, but they offer unique opportunities.

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Using Cognitive Biases to Improve Online Conversions

Posted by Tim Ash | Comments

There’s a famous example of how biases can lead to near-automatic behavior in “Influence,” Robert Cialdini’s now popular book about persuasion. A mother turkey, when faced with a stuffed polecat making a “cheep cheep” noise, will lookout for the welfare of the polecat.

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4 Best Practices to Get Your Call-to-Action Button Clicked [Video]

Posted by Martin Greif | Comments

The call-to-action button is a critical part of the conversion process. If it gets missed or misinterpreted, you’re leaving money on the table.

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