Entries tagged with "Conversion Design"

FREE Webinar -The 3 Most Important Questions Every Landing Page Must Answer to Get More Conversions

Posted by Alexander Svensson | Comments

Raise your landing page optimization game before the year ends.

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Tips to Improve Direct Response Landing Pages

Posted by Martin Greif | Comments

Direct response landing pages take some work to get right, but they offer unique opportunities.

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Using Cognitive Biases to Improve Online Conversions

Posted by Tim Ash | Comments

There’s a famous example of how biases can lead to near-automatic behavior in “Influence,” Robert Cialdini’s now popular book about persuasion. A mother turkey, when faced with a stuffed polecat making a “cheep cheep” noise, will lookout for the welfare of the polecat.

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4 Best Practices to Get Your Call-to-Action Button Clicked [Video]

Posted by Martin Greif | Comments

The call-to-action button is a critical part of the conversion process. If it gets missed or misinterpreted, you’re leaving money on the table.

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Watch All Conversion Conference Las Vegas 2016 Sessions

Posted by Martin Greif | Comments

If you missed the sold-out Conversion Conference Las Vegas 2016, we've got great news for you.

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What Makes AdWords Campaigns Work?

Posted by Martin Greif | Comments

There’s a fairly widespread view that AdWords campaigns are SEM functions or PR functions. They are that, too, but what some marketers miss is that they are conversion activities.

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Common Mistakes that Get in the Way of Your Site Navigation

Posted by Martin Greif | Comments

Psychology tells us that the brain is inherently lazy.

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Nudge Your E-Commerce Customers to Purchase with these Tips

Posted by Martin Greif | Comments

It’s common practice for e-commerce shoppers to add items to the cart with the intention of checking out later.

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Forget Sliders: Here’s What Needs to Be Prominent on Your Home Page

Posted by Martin Greif | Comments

If you asked 10 companies why they have sliders despite studies from research firms saying they are horrible for usability, and conversion optimization firms like this site advising against their use, you’re likely to get a few common answers:

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