Entries tagged with "Content Marketing"

Catch Tim Ash at Content Marketing World 2016

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If you’re attending Content Marketing World 2016, be sure to join SiteTuners CEO Tim Ash at his sessions:

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Free Webinar: Why Content Marketing is Failing & How to Save It!

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In content marketing, more is not always, well, more.

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Creating Content that Appeals to the Audience: Tips from Barry Feldman [Podcast Summary]

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Your readers are human beings. Human beings with emotions and limited attention.

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What It Takes to Succeed in Content Marketing: 9 Lessons from Joe Pulizzi

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The web. It’s both the boon and the bane of marketing.

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Less than 30% of your Words Get Read: How Do You Keep Your Content User-Friendly?

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The folks over at Nielsen Norman Group researched just how much users read on the web - if you’ve been following the online marketing space for a while, you’ll know the results can be intimidating.

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Brain Games: Lessons on Creating Persuasive Copy from Brian Massey

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A Business-Suit Onesie. Silver Reversible Disco Hoodies. Poo Emoji Dress.

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Free Webinar: Joe Pulizzi's 5 Essentials to Epic Content Marketing for Business

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Joe Pulizzi is a name that has become nearly synonymous to content marketing. He’s the Founder of Content Marketing Institute, author of the book Epic Content Marketing, and a leading evangelist in the field.

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How to Leverage Content in the Long B2B Game

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In the business-to-business world, sales cycles are longer and about 60% to 70% of the journey takes place even before the customer contacts a vendor or service provider. So how do you sell yourself to the prospective client during this attention stage?

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How the Canadian Anti-Spam Law Affects You – And What You Can Do to Keep Your E-mail List Clean

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The marketing world’s abuzz with talk of how apps are killing the e-mail channel. However, Craig Swerdloff, Senior Vice-President of E-mail at Experian Data Quality Solutions and CEO of LeadSpend, says this is overkill. E-mail is healthy and robust, is still used as the primary communications channel, and isn’t going...

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