Entries tagged with "Behavioral Targeting"

3 Reasons You Should Be Collecting E-mail Addresses

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Jeremy Schoemaker, founder and CEO of the ShoeMoney Blog, relates that several years ago, when somebody told him that he needed an e-mail list, he thought he was too good for it. Now looking back, he thinks his notion of being too good for an e-mail list was the dumbest...

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Conversion Rate Optimization for B2B

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B2B is about getting the details right. You will not mourn the 40-dollar loss for a CTA you missed; you will, however, feel the pinch  when user experience breaks before you sell a software license for 10,000 seats.

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CRO Megatrends in 2013

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The year has just started (and some of you are probably still reeling from holiday crunch time), so it’s the perfect time to check if your marketing activities are well-aligned with the bigger trends that are most likely to drive website conversions and revenue in 2013. 

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Podcast: Advanced Testing with Eric Hansen

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In this episode of LPO, SiteTuners CEO Tim Ash discusses testing methodologies with Eric Hansen, CEO of SiteSpect. Eric talks about the advantages of going beyond split tests, and using more advanced techniques to conduct tests on new features, and generally improving usability and meeting business KPIs beyond changing headlines...

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Podcast: User Experience and Intrinsic Motivation with Mona Patel

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In this episode of Landing Page Optimization, SiteTuners' CEO Tim Ash talks to Mona Patel, CEO and founder of Motivate Design. Tune in as they discuss usability problems and user design interface best practices. Learn about the relationship between a design firm's goals and a usability expert's goals, as well...

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Podcast: The Intersection of Technology and Marketing with Kate O’Neill

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In this episode of LPO, SiteTuners CEO Tim Ash chats with MetaMarketer founder Kate O’Neill about psychographics, demographics, and web testing. Kate shares that marketing is going back to being a disciplined, data-driven craft as opposed to being run at the creatives side.

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Podcast: Inbound Marketing with Mike Volpe

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SiteTuners CEO Tim Ash chats with Mike Volpe, CMO of HubSpot, about customer relationship management systems, inbound and content marketing, and the evolution of marketing as a craft. Mike talks about the different touchpoints that a potential customer has today - landing pages, blogs, social media, email, mobile - and...

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