Podcast: Usability and Conversion Rate Optimization with Steve Krug

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SiteTuners CEO Tim Ash chats with Steve Krug, author "Don't Make Me Think" and "Rocket Surgery Made Easy," about usability and the importance of testing. Steve takes the listeners through his early career, how he got started with usability, the importance of usability testing, and how people can turn from skeptics to usability champions after they have watched a recorded Usability Test. (UT)

Tim and Steve discuss people's cognitive framework, and how you do not really know if your stuff works or not, you just know that it works in your head. 

Steve walks through how even flawed executions of tests can reveal serious, crippling errors if no tests have been done before. He shares best practices to conduct tests, the typical reactions to UTs, and the ways in which live demo tests are like magic acts.

He also talks about how he learned much of the valuable stuff from TV and comics as opposed to books in his youth, and how usability had been a natural transition from technical writing.

First Air Date: February 13, 2012

Listen online or download the podcast from WebmasterRadio.fm