Podcast: Recovering Shopping Cart Abandoners with Charles Nicholls

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In this episode of Landing Page Optimization, SiteTuners CEO Tim Ash chats with Charles Nicholls, founder and Chief Strategy Office of SeeWhy, about shopping cart abandonment. They talk about the reasons customers abandon carts, the importance of relevance and timing of follow-up e-mails, and SeeWhy's methodology for recovering shopping cart abandoners. 

Tim and Charles talk a bit about the impact of usability in abandonment and realistic expectations of abandoners you can pick up through best practices.

Charles discusses how to take advantage of people's web habits when sending out follow-up e-mails. The two cover keeping in step with customer actions through CRM and catalogue systems integration and putting the tracking process and triggering process in one place. Charles talks about how techniques in recovering an abandoned cart apply to non-ecommerce situations and  what it's like to surf in cold weather in England.

First Air Date: July 12, 2010

Listen online or download the podcast from WebmasterRadio.fm