Podcast: Overcoming Timing and Pricing Objections with Charles Nicholls

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In this episode of Landing Page Optimization, SiteTuners CEO Tim Ash talks to SeeWhy.com founder and Chief Strategy Office Charles Nicholls about what happens and what should be done when customers don't buy or don't convert. They tackle the power of free shipping and other tactics to tear down customers' pychological barriers to purchase. 

They cover the reasons people buy or start transactions but don't convert. They talk about ways to address the two top reasons people don't convert - cost of shipping and handling and unreadiness to buy. They also discuss whether cross-sells and upsells should be placed on the product detail pages or on shopping cart summary pages. 

Charles talks about a customer service-oriented and emotion-targeted remarketing campaign, e-mail follow-up timing, and parterre gardening. 

First Air Date: August 20, 2012

Listen online or download the podcast from WebmasterRadio.fm