New Podcast: Predicting the Conversion Impact of Site Content with Aaron Maass

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SiteTuners CEO Tim Ash chats with MaassMedia Managing Director/ CEO Aaron Maass about predictive analytics. They go through potential microconversions other than the traditional two to three percent direct conversion; or how viewing a product or contact page correlates to the likelihood of a sale. 

The two talk regression models and weighing outcomes using previous experience. They also touch on data-points for segmentation such as the visitor location, operating system, company and other customer relationship management (CRM) data, and potential behaviors. 

They discuss common themes that make websites work, and spar about the usefulness of responsive design. 

Tim and Aaron go through how predictive analytics is like counting cards, and how to potentially use that to serve content dynamically. Aaron also shares his experience in competitive sailing.   

First Air Date: November 19, 2012

Listen online or download the podcast from