Don't Miss this Webinar on the 3 Brains and Marketing

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Our decision-making process is similar to an iceberg. The visible section, which is smaller, represents the role of the conscious mind (neo-cortex brain) in what we do. The invisible part, which is below the water, represents the role of the reptilian and the mammalian brain.

The latter two are earlier stage evolutionary parts which are responsible for basic survival instincts and emotions. So while we may think that we make decisions logically, the reality is, most of the things we do are based on gut-emotion reaction which are only later on rationalized in the neo-cortex.

Reptilian Brain Works

Marketers have to especially please the users’ reptilian brain as it is the “bouncer in the club.” Its job is to be on auto-pilot, and it doesn’t even surface things to the emotional or reasoning brains unless they cannot be dealt with on auto-pilot. If something is neither dangerous nor novel, then the reptilian brain ignores it.

If you want to learn how to take advantage of the strong built-in biases of the unconscious and primitive parts of the brain to increase conversions, join SiteTuners CEO Tim Ash in a webinar hosted by Byron White of WriterAccess.

Aside from talking about the three brains and neuromarketing principles in action, they will also be doing live web site reviews.

Free Webinar - Neuromarketing Science

Thursday, June 12, 2014 1:00-2:00 PM ET / 10:00-11:00 AM PT