Do Your B2B Landing Page Goals Match Visitor Intentions?

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It's all about your visitor.

Your unique selling proposition, strong call-to-action, different trust and sharing elements, and your ability to keep important elements above the fold all help you achieve your goals. That is, IF the visitor's mental model matches yours. 

Figure 1 . Image source.

But how do you strike that balance in a B2B environment, where the CMO wants pizzaz and personality, the designer wants aesthetic flourish, IT wants cutting-edge functionality, PMs want space for their latest product, your content person wants to fit the key branding content? Is it even possible to fit all of these priorities into one page?

Join SiteTuners CEO Tim Ash and Unbounce Co-Founder and Creative Director Oli Gardner as they discuss the unvarnished truth about what companies get wrong (and right) when it comes to designing their landing pages. Submit your site for live reviews, get critiqued, and use your renewed focus to:

- Understand what the user is trying to do, and help them achieve that
- Optimize usability for your landing page
- Improve your macro- and micro-conversions
- Balance the different company needs without losing your message

Even if your website isn’t chosen for the review, you are bound to get useful insights and ideas for optimizing your own landing pages for conversions in no time. And knowing Tim and Oli, it’s going to be quite a ride!

Webinar details
Date: December 4th, 2012
Time: 1-2pm PST

Join Tim and Oli on this FREE webinar.

 

Image source:

Fig. 1. The Customer Intent – Webpage Purpose Gap; “Dear Avinash: Attribution Modeling, Org Culture, Deeper Analysis +++”; Occam’s Razor; kaushik.net, 13 Aug. 2012; Web; 28 Nov. 2012.