Conversion Conference Boston 2013: Day 2 Notes

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After all the disruptions, after years facing a shifting technology landscape and reacting with technology solutions, the theme that bubbled up to the top on the second day of Conversion Conversion Boston 2013 was a renewed focus on humans. Neuromarketing, audience strategies, and the psychology of mobility all played a role in the conference. Here are some of the key reactions and takeaways. 

Neuromarketing

As Tim likes to say, much of the focus is on the "wetware," not the hardware.


Usability

If you still think of Responsive Design as a gimmick, it's time to rethink the position.


Social

Split tests on Facebook? Check. Practical tips for videos? Check.


Content Marketing

It may be time to focus more on the people, and less on the content creation process.


Conversion Design

What's a conversion discussion without triggers, testing, and practical tips? 


Mobile

As with content, it's less about the technology, and more about the people.

Stay tuned for the conference recap, or check out WireBuzz Director of Strategy & Optimization Marcus Krieg's session summaries