Tim Ash to Keynote LeadsCon Las Vegas 2017

Posted by Alexander Svensson | Comments

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leadscon tim ash

SiteTuners CEO Tim Ash will deliver the closing keynote at LeadsCon Las Vegas, where he’ll also be conducting a half-day CRO workshop and talking about mobile conversion in one of the sessions.

LeadsCon is the definitive conference for vertical media, online lead gen, and direct response marketing. If you’re attending the show, be sure to catch Tim’s workshop and sessions:

CRO Workshop: A Crash Course in Conversion Rate Optimization

March 20, 8:00am – 12:00pm

In this fast-paced and hands-on training, Tim will walk you through improving conversions by applying “The Matrix” methodology - a framework for understanding your audience from a user-centered design perspective and that ensures you consistently get more of the right people through the right activities in the right order.

Keynote: That’s Irrational! Why Selling to the Logical Brain Won’t Get Results

March 21, 11:15am - 12:00pm

Online marketers will do well to understand the human brain. In his closing keynote, Tim will tell you why appealing to people’s logical side doesn’t work. He’ll talk about:

  • The three brains, and which one is really in charge
  • Limiting choice overload and focusing people on the desired outcome
  • Maximizing value by framing and bracketing
  • Practical applications for your web pages and online offers

Insights into Mobile Conversion

March 22, 9:00am – 9:50am

The “year of mobile” has already happened. In the rush to catch up, you have probably retrofitted “mobileness” belatedly onto some of your desktop web experiences. Unfortunately, this approach will most likely fail. Join Tim as he helps you understand the pitfalls of going mobile and why it is fundamentally different from desktop, and shares important perspectives on creating a compelling mobile conversion strategy.

Learn ...

  • Why context (and not content) is king
  • The characteristics and behaviors of mobile users
  • What the real mobile “killer app” is
  • Why “responsive lite” websites are not the answer
  • Guidelines for creating optimal mobile experiences

See you there!


Recent Blog Posts:

How to Design Web Pages for Conversion

Posted by Alexander Svensson | Comments

Not every page is designed to convert. Your home page is basically a sign post to other locations. Your category page is the crossroad on a path somewhere. Your product detail pages and your ad landing pages, however, are there to convince people you’re worth closing the deal with.

comments | Read the full post

5 Web Navigation Mistakes That Are Costing You Conversions

Posted by Martin Greif | Comments

If visitors can’t find it, then it doesn’t exist.

comments | Read the full post

3 Essential Usability Tips for 2017

Posted by Robyn Benensohn | Comments

Early in the year is a good time to step back from the crazy rush of quarterly reports, hitting all the required conversion metrics for the year, and just … SEEING if the web site works.

comments | Read the full post

9 Things Online Marketers Need to Know About the Brain

Posted by Tim Ash | Comments

People like to think they’re rational creatures. But they’re really not.

comments | Read the full post

FREE Webinar -The 3 Most Important Questions Every Landing Page Must Answer to Get More Conversions

Posted by Alexander Svensson | Comments

Raise your landing page optimization game before the year ends.

comments | Read the full post

How Conversion Rate Optimization-Mature Are You? [Infographic]

Posted by Tim Ash | Comments

According to the eighth annual Econsultancy Conversion Rate Optimization Report released in October 2016, 55% of companies see “conversion rate optimization as crucial to overall strategy.”

comments | Read the full post

Tim Ash to Keynote iMetrics Moscow 2016

Posted by Alexander Svensson | Comments

If you’re in Moscow, be sure to catch SiteTuners CEO Tim Ash’s keynote and workshop at iMetrics Moscow 2016. 

comments | Read the full post

How to Track PDFs using Google Analytics and Google Tag Manager

Posted by Alexander Svensson | Comments

Google Analytics is a fantastic tool, but it’s not without its quirks. Perhaps one of the biggest ones is that GA does not track PDF clicks by default.

comments | Read the full post

Tim Ash on the State of Conversion Rate Optimization [Video]

Posted by Alexander Svensson | Comments

Invesp caught up with Tim Ash to pick his brain about the changing landscape of conversion rate optimization and the challenges optimizers face.

comments | Read the full post